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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
Must-know tips for Mobile App Testing

Must-know tips for Mobile App Testing

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Reading Time: 8 minutes Mobile apps and their performance in 2023 & beyond A lot of practice, preaching, and passion for mobile apps has helped the tech world evolve their understanding of mobile app testing. It is one of the most undervalued and understated phases of mobile app development. But it plays a leading role in the peaking performance of mobile apps. With increasing possibilities of customer engagement and 360° digital transformation of businesses, mobile apps are practically becoming significant sales, marketing, and the…

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Cross Platform Mobile App Development – Pros and Cons

Cross Platform Mobile App Development – Pros and Cons

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Reading Time: 5 minutes The world is over mobile these days. It’s become a “must have” component for any organization, notwithstanding its size. Doubtless, some organizations will think about only 1 mobile OS (operating system) and avoid all the opposite ones, nonetheless, it’s vital for several businesses to concentrate on a pyramid of mobile devices with numerous operational systems. Gone are those days when you were glad about solely having a mobile app. Today, it’s vital that the app should support mechanical man gadgets,…

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AI Mobile App Development
Explore AI in Mobile App Development and the possibilities this technology unlocks

Explore AI in Mobile App Development and the possibilities this technology unlocks

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Reading Time: 5 minutes  Artificial Intelligence (AI) for mobile app development has become very popular now. Mobile apps have become very common today as it makes life simple and easy. But now that technologies like AI & ML are here, it’s time to start looking at the opportunities to further this. AI can be and is being integrated into web and mobile app development to expand the scope as well as add intelligence value to apps. Do you want to learn more about…

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Xamarin for Android App Development
How Good is Xamarin for Android App Development ?

How Good is Xamarin for Android App Development ?

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Reading Time: 6 minutes Xamarin for Android App Development : Patronage for mobile-based strategies has been found to be rising steadily and the use of mobile devices has firmly picked up and expected to exponentially grow in the coming years. Xamarin, the modern cross-platform development software, enables developers to achieve robust cross-platform app development in simple, yet efficient manner. Business owners and organizations across the globe get to avail a bouquet of services when they sign up for Xamarin mobile application development for android….

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Key Differences in Native & Hybrid Mobile Application Development

Key Differences in Native & Hybrid Mobile Application Development

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Reading Time: 7 minutes Normally every company begins the mobile application development process with the mildest form of uncertainty about determining its category within Native or Hybrid Apps. Hence they aim for finding better ways and means of implementing their ideas efficiently in the mobile app market. This presents us with the dire need to first understand the differences between native & hybrid apps and also to learn further about the merits and demerits that happens in application development. In this article we have…

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Why is Flutter a preferred platform for iOS and Android App ?

Why is Flutter a preferred platform for iOS and Android App ?

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Reading Time: 5 minutes With Smartphones being omnipresent in the contemporary world, mobility solutions are the order of the day. Businesses, regardless of whether they are start-ups or large enterprises, are required to take the mobile route. Amid various mobile operating systems, Android and iOS are clearly the leaders, powering more than 90% of the global smartphones. Entrepreneurs, in their pursuit of capturing market share, need to ensure their mobile apps are capable of running on both these major platforms. Here’s where cross-platform mobile…

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SCOPE OF MOBILITY SOLUTIONS
Scope of Enterprise Mobility Solutions in 2019

Scope of Enterprise Mobility Solutions in 2019

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Reading Time: 5 minutes Technological advancements, especially in the field of mobile technology has transformed the way people interact, work and perform various functions. Regardless of the size, business model or scalability, global business organizations are found to jump into the bandwagon of enterprise mobility. High competition and changing trends in the business environment necessitate business owners to opt for this in order to achieve improved communication and collaboration, while increasing productivity and efficiency. Enterprise Mobility Management – The Fundamentals The collective set of…

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How to Increase User Retention with Mobile App Onboarding?

How to Increase User Retention with Mobile App Onboarding?

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Reading Time: 6 minutes Mobile Apps popularity is always on a high among users and this has encouraged many of the start-ups and SME’s to take advantage by building personalised mobile apps. Naturally this has produced a lot of business and high demand for Mobile Apps Development Companies. While considering the start-ups achieving business success is inveterately the order of the day. This presents the need for business apps to be intricately designed and behave to be immensely interactive and engaging within mobile users….

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Proven Methods to reduce app development costs
Proven methods to reduce the App Development costs without compromising quality

Proven methods to reduce the App Development costs without compromising quality

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Reading Time: 7 minutes Many businesses began to produce more profits once smartphones and tablets got more popular in the market, and mobile app development is playing a key role in this fast-growing world. Mobile application development is a popular method of creating software. Many firms have begun to develop a career with mobile apps, which are expected to generate $318 billion in revenue by 2020. In comparison to the previous year, this was an increase of more than $60 billion. According to Statista’s…

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How to create a hype for your app right from the beginning?

How to create a hype for your app right from the beginning?

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Reading Time: 6 minutes Mobile app products and dire need of marketing Digital transformation has led to an infinite competition among mobile application development companies and digital product owners to gain limelight and also publicize their product. It is one of the most critical dimensions of competition for any two major players or a bunch of businesses competing in a single commercial space. With about 2.5 billion smartphone users all across the globe, there are potential reasons for you to come up with the…

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