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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
Best actionable tips for reducing mobile app development cost

Best actionable tips for reducing mobile app development cost

Reading Time: 5 minutes  Mobile apps, business competitionA multitude of Smartphone users, highly personalized mobile apps and voice-based features are making mobile app development a fully loaded proposition for all stakeholders. In an era where over 58% of users make online searches for local business information, businesses are battling their way down to make their businesses buzz online and benefit the best from social media, e-commerce, and fidelity of mobiles. The Indian start-up ecosystem is motivating and creating new-age entrepreneurs. There are a…

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Best Android App Development Tools

Best Android App Development Tools

Reading Time: 4 minutes Overview-FYI Android is a product stack for cell phones that incorporates a working framework, middle ware and key applications. The greater part of you may as of now know about Android, its capacities and different perspectives. Due to the enormous reach and a wildfire spread of the soul of smartphones Way2Smile brings you all you need to know about the Best Android App Development Tools. For anyone to excel Android and master the art of app building, this Android App Development Tool List…

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Major Threats to Mobile App Security and how to steer clear of them

Major Threats to Mobile App Security and how to steer clear of them

Reading Time: 6 minutes  Almost 80% of the global population own a smartphone, and more than 50% of their time is spent on mobile applications. Banking applications, social media applications, applications for communications, instant messages, e-commerce applications, mobile games- the list simply doesn’t end! It is not a stretch to say that the birth of the vision for a user-friendly smartphone happened when people understood the potential of mobile applications. There is also another important factor that most people overlook. Be it a…

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Must-know tips for Mobile App Testing

Must-know tips for Mobile App Testing

Reading Time: 8 minutes Mobile apps and their performance in 2023 & beyond A lot of practice, preaching, and passion for mobile apps has helped the tech world evolve their understanding of mobile app testing. It is one of the most undervalued and understated phases of mobile app development. But it plays a leading role in the peaking performance of mobile apps. With increasing possibilities of customer engagement and 360° digital transformation of businesses, mobile apps are practically becoming significant sales, marketing, and the…

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Cross Platform Mobile App Development – Pros and Cons

Cross Platform Mobile App Development – Pros and Cons

Reading Time: 5 minutes The world is over mobile these days. It’s become a “must have” component for any organization, notwithstanding its size. Doubtless, some organizations will think about only 1 mobile OS (operating system) and avoid all the opposite ones, nonetheless, it’s vital for several businesses to concentrate on a pyramid of mobile devices with numerous operational systems. Gone are those days when you were glad about solely having a mobile app. Today, it’s vital that the app should support mechanical man gadgets,…

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Explore AI in Mobile App Development and the possibilities this technology unlocks

Explore AI in Mobile App Development and the possibilities this technology unlocks

Reading Time: 5 minutes  Artificial Intelligence (AI) for mobile app development has become very popular now. Mobile apps have become very common today as it makes life simple and easy. But now that technologies like AI & ML are here, it’s time to start looking at the opportunities to further this. AI can be and is being integrated into web and mobile app development to expand the scope as well as add intelligence value to apps. Do you want to learn more about…

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How Good is Xamarin for Android App Development ?

How Good is Xamarin for Android App Development ?

Reading Time: 6 minutes Xamarin for Android App Development : Patronage for mobile-based strategies has been found to be rising steadily and the use of mobile devices has firmly picked up and expected to exponentially grow in the coming years. Xamarin, the modern cross-platform development software, enables developers to achieve robust cross-platform app development in simple, yet efficient manner. Business owners and organizations across the globe get to avail a bouquet of services when they sign up for Xamarin mobile application development for android….

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Key Differences in Native & Hybrid Mobile Application Development

Key Differences in Native & Hybrid Mobile Application Development

Reading Time: 7 minutes Normally every company begins the mobile application development process with the mildest form of uncertainty about determining its category within Native or Hybrid Apps. Hence they aim for finding better ways and means of implementing their ideas efficiently in the mobile app market. This presents us with the dire need to first understand the differences between native & hybrid apps and also to learn further about the merits and demerits that happens in application development. In this article we have…

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Why is Flutter a preferred platform for iOS and Android App ?

Why is Flutter a preferred platform for iOS and Android App ?

Reading Time: 5 minutes With Smartphones being omnipresent in the contemporary world, mobility solutions are the order of the day. Businesses, regardless of whether they are start-ups or large enterprises, are required to take the mobile route. Amid various mobile operating systems, Android and iOS are clearly the leaders, powering more than 90% of the global smartphones. Entrepreneurs, in their pursuit of capturing market share, need to ensure their mobile apps are capable of running on both these major platforms. Here’s where cross-platform mobile…

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Scope of Enterprise Mobility Solutions in 2019

Scope of Enterprise Mobility Solutions in 2019

Reading Time: 5 minutes Technological advancements, especially in the field of mobile technology has transformed the way people interact, work and perform various functions. Regardless of the size, business model or scalability, global business organizations are found to jump into the bandwagon of enterprise mobility. High competition and changing trends in the business environment necessitate business owners to opt for this in order to achieve improved communication and collaboration, while increasing productivity and efficiency. Enterprise Mobility Management – The Fundamentals The collective set of…

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