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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
user-experience-in-mobile-apps
Innovative Features That Enhance User Experience in Mobile Apps

Innovative Features That Enhance User Experience in Mobile Apps

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Reading Time: 4 minutes In today’s digital world, mobile apps play a major role in our daily lives, offering everything from entertainment and communication to productivity and shopping. With a vast number of apps in the marketplace, the competition to provide the best user experience has become intense. To stand out, app developers have begun integrating innovative features that not only make apps more efficient but also transform how users interact with their devices. These advanced features are designed to enhance usability, offer convenience,…

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AI AML
How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

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Reading Time: 4 minutes Digital banking and financial services have transformed how money is managed, how investments are made and how people make transactions. Nonetheless, the growing complexity and volume of financial activities has also led to the fact that illicit actors are more likely to find vulnerabilities in the system. In a bid to overcome this, FinTech companies are under pressure to improve their Anti-Money Laundering (AML) strategies- without sacrificing the user experience or scalability. This is where Artificial Intelligence (AI) and Machine…

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AI AML
How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

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Reading Time: 4 minutes Digital banking and financial services have transformed how money is managed, how investments are made and how people make transactions. Nonetheless, the growing complexity and volume of financial activities has also led to the fact that illicit actors are more likely to find vulnerabilities in the system. In a bid to overcome this, FinTech companies are under pressure to improve their Anti-Money Laundering (AML) strategies- without sacrificing the user experience or scalability. This is where Artificial Intelligence (AI) and Machine…

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digital-transformation
Digital Transformation Is a Must, Not a Maybe

Digital Transformation Is a Must, Not a Maybe

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Reading Time: 5 minutes It is 2025, the era of digital transformation, where businesses are not just competing with each other but rather racing against the pace of digital evolution. In such a scenario survival is more than just embracing innovation, it is more about adaptability.  Digital Darwinism represents the urgency of the situation in full capacity. It is a term describing the phenomenon where evolution of technology is faster than the pace of organization’s adaptability. Though it was a theoretical term back in…

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ai-in-logistics
AI-Powered Workforce Planning: Revolutionizing the Logistics Industry

AI-Powered Workforce Planning: Revolutionizing the Logistics Industry

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Reading Time: 3 minutes The logistics industry, a cornerstone of the global economy, faces mounting pressure to optimize operations and enhance efficiency. Workforce planning, always a critical function, has become increasingly complex in today’s dynamic environment. Fortunately, artificial intelligence (AI) is emerging as a game-changer, offering innovative solutions to streamline processes, predict demand fluctuations, and empower employees. What is Workforce Planning? Workforce planning ensures that organizations have the right people with the right skills at the right time. In the logistics sector, this translates…

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Top 10 IT companies in India for 2025 – Updated List

Top 10 IT companies in India for 2025 – Updated List

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Reading Time: 5 minutes  Over the past two decades, India has been one of the top locations for the growth of the IT sector. It is one of the most successful ones, providing the best IT services to its customers. AI, big data, machine learning, cloud computing, AR/VR, and IoT are just a few of the technological innovations that are rapidly changing how people live. Innovations in technology are changing the world today. Continue reading this blog to know how the top 10…

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ai-in-chennai
Chennai’s Smart Future: How AI Can Enhance the City’s Strengths

Chennai’s Smart Future: How AI Can Enhance the City’s Strengths

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Reading Time: 3 minutes Introduction: Chennai, the vibrant capital of Tamil Nadu, is renowned for its rich cultural tapestry, delectable cuisine, and warm hospitality. While the city faces urban challenges, it consistently demonstrates remarkable resilience. Now, Chennai is poised to embrace the transformative power of Artificial Intelligence (AI) to further elevate its strengths and drive sustainable development. Crucially, when AI solutions will be available in Tamil and English, It ensures accessibility and inclusivity for all residents. Chennai’s Positive Attributes: Cultural Gem: Chennai is a…

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Top Data Analytics trends for 2022

Top Data Analytics trends for 2022

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Reading Time: 5 minutes  The study of data science or analytics has opened up the scope for a variety of concepts like deep learning, NLP or Natural Language Processing, advanced statistics, etc. Along with these new fields, the rise of Artificial Intelligence (AI) and Machine Learning (ML) has been significantly higher as the opportunities for incorporating a data-driven or data-inspired system is booming in the market. Ever since the buzz was created around the word “data”, many organizations, enterprises, and startups began to…

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mobile app guide
The Comprehensive Guide to Mobile App Development for Businesses

The Comprehensive Guide to Mobile App Development for Businesses

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Reading Time: 12 minutes In this digital transformation era, mobile app development is massively growing, and many industries have started adopting it for scaling their businesses. Mobile apps powered by the latest technologies are the major reason today’s businesses expand their value proposition to meet user and industry standards in the competitive market. The more you focus and build the mobile app for your end-users will allow your business to benefit from an increase in tech ROI, expand in device type and improve changes…

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Mobile App Development Companies in Dubai
Top 10 Mobile App Development Companies in Dubai

Top 10 Mobile App Development Companies in Dubai

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Reading Time: 8 minutes Dubai, the futuristic city in the United Arab Emirates, has become a hub for innovation and technological advancement. With a booming tech scene and a growing demand for mobile applications, Dubai has several top-tier mobile app development companies. These companies offer a wide range of services that cater to businesses of all sizes, from startups to large enterprises. With a focus on delivering high-quality, bespoke mobile applications, these mobile app development companies in Dubai ensure that businesses stay ahead in…

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