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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
saas-marketplaces
Best SaaS Marketplaces to Boost Your B2B Product Visibility in 2025

Best SaaS Marketplaces to Boost Your B2B Product Visibility in 2025

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Reading Time: 4 minutes The SaaS enterprise is one of the quickest-developing segments in the era. With thousands of latest answers coming into the marketplace each year, corporations face one massive project getting found by means of the right target market. That’s where SaaS marketplaces are available. These systems act as a digital hub where companies can examine, evaluate, and pick out software program solutions for his or her needs. For SaaS vendors, being indexed on the proper market means higher visibility, extra credibility,…

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digital-marketing
Why Personalization Matters? How Custom Marketing Helps Business Grow?

Why Personalization Matters? How Custom Marketing Helps Business Grow?

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Reading Time: 4 minutes Marketing has changed a lot over the years. In the traditional days, companies used to send out the same message to everyone. But that does not work very well anymore. The customers want to feel like the brands understand them. People now expect messages, products, and offers that meet their expectations and needs. This is where personalized marketing planning software plays a major role and it is becoming more important than ever. Businesses that use personalized marketing often see better results, both…

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mobile-app-development
What It Takes to Build a Mobile App in 2025

What It Takes to Build a Mobile App in 2025

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Reading Time: 5 minutes You have your next great app idea! Maybe it came to you during a meeting, while you were doom-scrolling a cumbersome competitor, or over coffee with your product team. You jot it down, work on the rough draft and the more you work the more it clicks! You are ready and pepped up to work on the app. You invite the team, share your ideas and everyone sees potential in your vision. The real questions start rolling in now- what’s…

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Measuring the horizon of Mobile App Monetization

Measuring the horizon of Mobile App Monetization

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Reading Time: 6 minutes A world that lives on the Internet can earn through the Internet. Recently, WhatsApp has reported a 100% increase in downloads. These are clear signs of what is going underneath the surface of this mobile application business. Most of the companies are slowly transforming their channels through mobile in e-commerce. Monetization through mobile applications is on the cards. It is just about the changing times which have led us to perceive mobile applications as an instrument of minting money. Content…

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Why Is Data Lake Advantageous for Your Organization?

Why Is Data Lake Advantageous for Your Organization?

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Reading Time: 3 minutes Today associations are searching for improved answers to ensure that their information and data remain careful and organized. Utilizing an information lake adds to the production of a unified foundation for the area the executives and empowers any firm to make due, store, investigate, and proficiently order its information. Associations find it very hard to manage information because the data is kept in storehouses and different arrangements. Ideas like Data Lake have arisen because of the expanded interest in coordinated…

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How Cloud and Big Data have transformed the Transportation Industry?

How Cloud and Big Data have transformed the Transportation Industry?

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Reading Time: 6 minutes  Massive amounts of data is getting constantly generated through data pricing, social media feeds, customer feedback, transaction records, and the likes. Making sense of such exceptional amounts of data is not easy. And, this is where Data Analytics Solutions and cloud computing comes into the picture. Big data and cloud computing has already revolutionized most of the major industrial sectors. It has enhanced the functioning and usability of organizations from any business vertical. And, now, cloud and big data…

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user-experience-in-mobile-apps
Innovative Features That Enhance User Experience in Mobile Apps

Innovative Features That Enhance User Experience in Mobile Apps

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Reading Time: 4 minutes In today’s digital world, mobile apps play a major role in our daily lives, offering everything from entertainment and communication to productivity and shopping. With a vast number of apps in the marketplace, the competition to provide the best user experience has become intense. To stand out, app developers have begun integrating innovative features that not only make apps more efficient but also transform how users interact with their devices. These advanced features are designed to enhance usability, offer convenience,…

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AI AML
How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

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Reading Time: 4 minutes Digital banking and financial services have transformed how money is managed, how investments are made and how people make transactions. Nonetheless, the growing complexity and volume of financial activities has also led to the fact that illicit actors are more likely to find vulnerabilities in the system. In a bid to overcome this, FinTech companies are under pressure to improve their Anti-Money Laundering (AML) strategies- without sacrificing the user experience or scalability. This is where Artificial Intelligence (AI) and Machine…

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AI AML
How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

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Reading Time: 4 minutes Digital banking and financial services have transformed how money is managed, how investments are made and how people make transactions. Nonetheless, the growing complexity and volume of financial activities has also led to the fact that illicit actors are more likely to find vulnerabilities in the system. In a bid to overcome this, FinTech companies are under pressure to improve their Anti-Money Laundering (AML) strategies- without sacrificing the user experience or scalability. This is where Artificial Intelligence (AI) and Machine…

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digital-transformation
Digital Transformation Is a Must, Not a Maybe

Digital Transformation Is a Must, Not a Maybe

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Reading Time: 5 minutes It is 2025, the era of digital transformation, where businesses are not just competing with each other but rather racing against the pace of digital evolution. In such a scenario survival is more than just embracing innovation, it is more about adaptability.  Digital Darwinism represents the urgency of the situation in full capacity. It is a term describing the phenomenon where evolution of technology is faster than the pace of organization’s adaptability. Though it was a theoretical term back in…

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