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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
How to Increase User Retention with Mobile App Onboarding?

How to Increase User Retention with Mobile App Onboarding?

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Reading Time: 6 minutes Mobile Apps popularity is always on a high among users and this has encouraged many of the start-ups and SME’s to take advantage by building personalised mobile apps. Naturally this has produced a lot of business and high demand for Mobile Apps Development Companies. While considering the start-ups achieving business success is inveterately the order of the day. This presents the need for business apps to be intricately designed and behave to be immensely interactive and engaging within mobile users….

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Proven Methods to reduce app development costs
Proven methods to reduce the App Development costs without compromising quality

Proven methods to reduce the App Development costs without compromising quality

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Reading Time: 7 minutes Many businesses began to produce more profits once smartphones and tablets got more popular in the market, and mobile app development is playing a key role in this fast-growing world. Mobile application development is a popular method of creating software. Many firms have begun to develop a career with mobile apps, which are expected to generate $318 billion in revenue by 2020. In comparison to the previous year, this was an increase of more than $60 billion. According to Statista’s…

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How to create a hype for your app right from the beginning?

How to create a hype for your app right from the beginning?

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Reading Time: 6 minutes Mobile app products and dire need of marketing Digital transformation has led to an infinite competition among mobile application development companies and digital product owners to gain limelight and also publicize their product. It is one of the most critical dimensions of competition for any two major players or a bunch of businesses competing in a single commercial space. With about 2.5 billion smartphone users all across the globe, there are potential reasons for you to come up with the…

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Factors That will Affect Your App Development Costs

Factors That will Affect Your App Development Costs

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Reading Time: 5 minutes Mobile app development cost finds a prominent place in the top budget factors in any global business organization today.  With over 86% of users’ mobile time being found to be spent on mobile apps, there’s little or no wonder that almost all the enterprises across the world are increasing their investments and focusing on factors related to cost of creating an app. While this tendency is nearly omnipresent, the problem with efficiently executing the mobile app development process is with…

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Top 10 Trusted Augmented Reality (AR) and Virtual Reality (VR) App Development Companies in Chennai [Recently Updated!]

Top 10 Trusted Augmented Reality (AR) and Virtual Reality (VR) App Development Companies in Chennai [Recently Updated!]

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Reading Time: 7 minutes In general, Virtual Reality Apps have lot of benefits to mobile users in today’s world of mobility. While judging its true sense it has already become an established technology in many industries and businesses. Virtual Reality and Augmented Reality are categorised into the Gaming Sector and their popularity and attraction is always kept on high stake among app developers. Also, there are many companies who actively engage and involve in production of VR Apps, while Start-ups too have begun to…

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mobile displaying apps
Top 5 Mobile App Ideas that you should leverage for your business to grow in 2023

Top 5 Mobile App Ideas that you should leverage for your business to grow in 2023

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Reading Time: 5 minutes   Today, mobile apps have become irreplaceable as they assist businesses to identify the pain points of customers in real-time and offer them the best possible solutions. Organizations all over the world are trying to predict new use cases for mobile apps that can differentiate their business from the rest of the competition. In this race to top the mobile app market, many startups, enterprises, SMEs, and governments are trying their best to figure out innovative ideas that will…

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Top Trending Industries that can benefit from Mobile Apps

Top Trending Industries that can benefit from Mobile Apps

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Reading Time: 7 minutes In today’s business scenario a majority of the industries are investing a large sum in developing strategies and achieving the competitive edge over the others. It is with technology that industries are heavily depending upon to simplify their complex nature of business operations and then offer quick solutions. Mobile Apps in this way an innovative technological tool that can benefit every business models. It is also a reason for why the many no of industries are opting for acquiring mobile…

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Measuring the horizon of Mobile App Monetization

Measuring the horizon of Mobile App Monetization

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Reading Time: 6 minutes A world that lives on the Internet can earn through the Internet. Recently, WhatsApp has reported a 100% increase in downloads. These are clear signs of what is going underneath the surface of this mobile application business. Most of the companies are slowly transforming their channels through mobile in e-commerce. Monetization through mobile applications is on the cards. It is just about the changing times which have led us to perceive mobile applications as an instrument of minting money. Content…

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A Guide for IT Managers
Making the Most of Your Full-Stack Development Partnership: A Guide for IT Managers

Making the Most of Your Full-Stack Development Partnership: A Guide for IT Managers

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Reading Time: 6 minutes Thinking to hire an outsourced team to develop your app? Great choice!  In order to launch a business within a limited budget, outsourcing software development is a common practice. A startup may find outsourcing to be more cost-effective than hiring in-house developers, who need workspace and regular salaries. But selecting the best IT staffing solution for your company presents the real challenge. As time goes on, it has become evident that outsourcing software development may lower costs and speed up…

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Why Is Data Lake Advantageous for Your Organization?

Why Is Data Lake Advantageous for Your Organization?

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Reading Time: 3 minutes Today associations are searching for improved answers to ensure that their information and data remain careful and organized. Utilizing an information lake adds to the production of a unified foundation for the area the executives and empowers any firm to make due, store, investigate, and proficiently order its information. Associations find it very hard to manage information because the data is kept in storehouses and different arrangements. Ideas like Data Lake have arisen because of the expanded interest in coordinated…

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