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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
Enterprise Edge Computing
Why Should Enterprises Prioritize Edge Computing in 2022?

Why Should Enterprises Prioritize Edge Computing in 2022?

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Reading Time: 5 minutes IT solution providers are well-positioned to fulfil the needs of enterprises undergoing digital transformation and the associated shift to edge computing. As organizational infrastructures evolve, edge computing benefits are becoming a popular way to capitalize on new possibilities and adapt to new challenges. Edge computing investment is expected to reach $176 billion in the year 2022, up 14.8% from the year 2021.  According to a recent study, expenditure on edge solutions for hardware, software, and services by businesses and service…

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What Future Holds for Mobile Money & Agent Banking?

What Future Holds for Mobile Money & Agent Banking?

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Reading Time: 5 minutes The number of people using smartphones for spending money and mobile banking has been constantly increasing. The former trend of shopping and banking on the desktops and laptops has given way to shopping using the smartphones. Thanks to mobile payment apps, mobile devices, especially smartphones, that have become the center of financial activities of the people in the modern world. Mobile payment is the modern way of making payment by using a mobile devices. With Smartphone dependence growing, a lot…

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Enterprise Mobile App Development – What’s New, What’s Changing and What’s Future

Enterprise Mobile App Development – What’s New, What’s Changing and What’s Future

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Reading Time: 5 minutes With more than 2 billion smartphone users as well as 27.5 billion mobile applications downloaded, mobile development is amongst the most actively growing and innovative sector. The mobile app market is dominated by Social Media (Facebook, YouTube, Twitter, Instagram), Google Apps (Maps, Search, Gmail) and Gaming Apps (Candy Crush, PUBG). Giants, such as Bank of America, Amazon, and Walmart are using mobile apps for direct marketing, branding, improving customer engagement, etc. Small and medium-sized businesses are also indulging in the…

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M-Commerce: Optimize Your Mobile Application To Boost Your Business Sales

M-Commerce: Optimize Your Mobile Application To Boost Your Business Sales

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Reading Time: 6 minutes It’s survival of the smartest in this world of cutthroat competition among the ecommerce businesses, and smart are those that have a solid strategy optimized to ensure conversion. At the end of the day, you are a digital marketer, which means you are out there to wow the customers. And, there are so many things that you can do to wow those customers. One of those things is to use m-commerce to its optimum potential and boosting your sales through…

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How to Use Data Analytics to Enhance App Development?

How to Use Data Analytics to Enhance App Development?

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Reading Time: 6 minutes A Mobile App is what a business needs, regardless of whether it is for enhancing a service or product, looking for more email sign-ups, aiming for greater advertising revenue, or as a sales funnel. But, there is no denying the cutthroat competition in the world of mobile application development industry. And, when your app does not seem to be getting the desired results, you deserve to know the reasons why. The days of trying to achieve success in mobile apps…

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According to Business Perspective which one is good: Flutter or React Native?

According to Business Perspective which one is good: Flutter or React Native?

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Reading Time: 5 minutes Developing the apps quicker and reducing the costs using cross-platform development: isn’t that the endgame? But, now the question is: which technology would meet both these criterions? Two of the leading market players are Flutter and React Native because these are both amazing Cross platform Solutions. So, which one has an edge over the other? Now, a leading app developer like W2S Solutions builds commercial apps for their partners using the approach which fits the needs of the business the…

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Big Data impact Consumer Behavior Analysis
How did Big Data impact Consumer Behavior Analysis?

How did Big Data impact Consumer Behavior Analysis?

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Reading Time: 7 minutes  Nowadays, using data to make better decisions has become crucial for businesses. It’s a valuable tool to be able to forecast events more effectively and enhance present judgments based on past experiences. Big data is increasingly being used by marketers to foresee consumer behavior trends and better reach out to new and existing customers. According to Statista, the global big data sector is expected to grow to $103 billion by 2027, more than double its current size. Data is the…

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Top 10 IT companies in India for 2022 – List Unveiled!

Top 10 IT companies in India for 2022 – List Unveiled!

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Reading Time: 5 minutes  Over the past two decades, India has been one of the top locations for the growth of the IT sector. It is one of the most successful ones, providing the best IT services to its customers. AI, big data, machine learning, cloud computing, AR/VR, and IoT are just a few of the technological innovations that are rapidly changing how people live. Innovations in technology are changing the world today. Continue reading this blog to know how the top 10…

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laptop screen displays web application coding
Why is Web App Development Essential for your Business in 2022 & Beyond?

Why is Web App Development Essential for your Business in 2022 & Beyond?

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Reading Time: 6 minutes  Web app development is essential for any enterprise to scale their business in the present and future. Whether they are aware of them or not, web apps are now common and are used on a daily basis by developers and businesses all over the world. They offer users a quick and easy way to make purchases, schedule services, gather data, and carry out other crucial tasks. Continue reading this blog to find out how web apps will add value…

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Is mHealth App Development a Future For medical industry?

Is mHealth App Development a Future For medical industry?

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Reading Time: 6 minutes  Over the last couple of years, the number of healthcare apps for Android and iOS has simply doubled. And, this growth isn’t going to stop anytime soon. Services that help people deal with different health problems anywhere and anytime have been gaining greater popularity each day. And, when the aim is to earn through mobile technology, Healthcare App Development is definitely a smart way to go. Even though entering the market for a medical app is quite the tricky…

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