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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
Top Disruptive Technologies that will shape up our Future

Top Disruptive Technologies that will shape up our Future

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Reading Time: 6 minutes  Honestly, we are so excited about our future. The innovation cycle is what raises the bar whenever we think about the future. The second half of the 20th century was a crucial period for humanity as they formed a unified system that let them envision a future for the whole earth rather than being divided as countries. Though many countries took that with a pinch of salt, we are reaping the benefits of the efforts made by our previous…

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How can Digital Twins Drive Healthcare Transformation?

How can Digital Twins Drive Healthcare Transformation?

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Reading Time: 6 minutes  The Healthcare industry is now marching towards digital technologies to get transformed. One such thing is Digital Twins which is most prevalent in healthcare. The major role of Digital twins here is to change the clinical process and enhance medical care. In this blog, we have discussed how digital twins can take the health industry to the next level!   Digital Twins in the Healthcare Industry: The COVID situation has played and disrupted most of the businesses currently. In…

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Shocking Facts You Did Not Know About Lead Management

Shocking Facts You Did Not Know About Lead Management

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Reading Time: 6 minutes Leads are the people who appear to be interested in your company’s products or services. Generating leads proves to be one of the most important factors in running any businesses. Regardless of whether you run a small business or a large corporation, the ability to secure as many leads as possible is vital.  Moreover, managing them in an efficient manner is equally essential to achieve business success. Lead management is the process of receiving leads from various sources and handling…

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Enterprise Edge Computing
Why Should Enterprises Prioritize Edge Computing in 2022?

Why Should Enterprises Prioritize Edge Computing in 2022?

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Reading Time: 5 minutes IT solution providers are well-positioned to fulfil the needs of enterprises undergoing digital transformation and the associated shift to edge computing. As organizational infrastructures evolve, edge computing benefits are becoming a popular way to capitalize on new possibilities and adapt to new challenges. Edge computing investment is expected to reach $176 billion in the year 2022, up 14.8% from the year 2021.  According to a recent study, expenditure on edge solutions for hardware, software, and services by businesses and service…

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What Future Holds for Mobile Money & Agent Banking?

What Future Holds for Mobile Money & Agent Banking?

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Reading Time: 5 minutes The number of people using smartphones for spending money and mobile banking has been constantly increasing. The former trend of shopping and banking on the desktops and laptops has given way to shopping using the smartphones. Thanks to mobile payment apps, mobile devices, especially smartphones, that have become the center of financial activities of the people in the modern world. Mobile payment is the modern way of making payment by using a mobile devices. With Smartphone dependence growing, a lot…

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Enterprise Mobile App Development – What’s New, What’s Changing and What’s Future

Enterprise Mobile App Development – What’s New, What’s Changing and What’s Future

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Reading Time: 5 minutes With more than 2 billion smartphone users as well as 27.5 billion mobile applications downloaded, mobile development is amongst the most actively growing and innovative sector. The mobile app market is dominated by Social Media (Facebook, YouTube, Twitter, Instagram), Google Apps (Maps, Search, Gmail) and Gaming Apps (Candy Crush, PUBG). Giants, such as Bank of America, Amazon, and Walmart are using mobile apps for direct marketing, branding, improving customer engagement, etc. Small and medium-sized businesses are also indulging in the…

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M-Commerce: Optimize Your Mobile Application To Boost Your Business Sales

M-Commerce: Optimize Your Mobile Application To Boost Your Business Sales

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Reading Time: 6 minutes It’s survival of the smartest in this world of cutthroat competition among the ecommerce businesses, and smart are those that have a solid strategy optimized to ensure conversion. At the end of the day, you are a digital marketer, which means you are out there to wow the customers. And, there are so many things that you can do to wow those customers. One of those things is to use m-commerce to its optimum potential and boosting your sales through…

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How to Use Data Analytics to Enhance App Development?

How to Use Data Analytics to Enhance App Development?

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Reading Time: 6 minutes A Mobile App is what a business needs, regardless of whether it is for enhancing a service or product, looking for more email sign-ups, aiming for greater advertising revenue, or as a sales funnel. But, there is no denying the cutthroat competition in the world of mobile application development industry. And, when your app does not seem to be getting the desired results, you deserve to know the reasons why. The days of trying to achieve success in mobile apps…

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According to Business Perspective which one is good: Flutter or React Native?

According to Business Perspective which one is good: Flutter or React Native?

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Reading Time: 5 minutes Developing the apps quicker and reducing the costs using cross-platform development: isn’t that the endgame? But, now the question is: which technology would meet both these criterions? Two of the leading market players are Flutter and React Native because these are both amazing Cross platform Solutions. So, which one has an edge over the other? Now, a leading app developer like W2S Solutions builds commercial apps for their partners using the approach which fits the needs of the business the…

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Big Data impact Consumer Behavior Analysis
How did Big Data impact Consumer Behavior Analysis?

How did Big Data impact Consumer Behavior Analysis?

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Reading Time: 7 minutes  Nowadays, using data to make better decisions has become crucial for businesses. It’s a valuable tool to be able to forecast events more effectively and enhance present judgments based on past experiences. Big data is increasingly being used by marketers to foresee consumer behavior trends and better reach out to new and existing customers. According to Statista, the global big data sector is expected to grow to $103 billion by 2027, more than double its current size. Data is the…

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