Reading Time: 5 minutes

Artificial Intelligence (AI) for mobile app development has become very popular now. Mobile apps have become very common today as it makes life simple and easy. But now that technologies like AI & ML are here, it’s time to start looking at the opportunities to further this. AI can be and is being integrated into web and mobile app development to expand the scope as well as add intelligence value to apps. Do you want to learn more about how artificial intelligence plays into mobile apps? Keep reading!

The rapid pace of AI adoption in mobile app development has helped businesses implement smart features that range from automated customer service to deep-analytical systems. AI capabilities in mobile apps solve complex problems that humans cannot generally perform in real-time and at scale. The technology has helped develop some best-in-industry mobile apps that provide users with personalized experiences, encouraging them to stay connected with products and services for a longer period of time.

Mobile apps integrated with AI technology have caught the attention of several industries, including retail, education, and healthcare for their irrefutable business benefits. Some of the benefits enabled by AI-integrated mobile apps include user engagement, user behaviour, and user experience.

According to a study, the global AI software market is expected to grow rapidly, reaching around $126 billion by 2025.

The market for mobile apps is booming, and ever more so for mobile apps integrated with such technology.  This demand for AI-integrated mobile app development has paved the way for many businesses to adopt the technology, indirectly improving user behaviour prediction and faster decision-making.

What is AI’s contribution to mobile app development?

Chatbots

Chatbots with AI technology are now widely used in many apps and websites to greet customers, collect queries and interact better. Businesses with AI chatbots cut costs heavily on customer service as the need for hiring a customer service team is eliminated, since AI works comparatively more efficiently.

Facial Recognition

Facial recognition features in smartphones are an added layer of security that makes it easy for users to protect their mobiles from misuse. This feature is made possible through the implementation of AI and ML algorithms, which ensures the device uses user data, facial features here, to allow secure access to the device as well as installed apps.

Human Emotion Recognition

The human emotion recognition feature in mobile phones captures micro and macro expressions from body language to vocal inflection of users through image and voice data processing. By collecting this information, businesses are able to understand the users’ requirements and demand for a particular product or service to perform better.

Real-time Translation

There are lots of translation apps available today, but they are inoperable and do not give access to users without an internet connection. Mobile AI translation allows mobile phones to translate different languages quickly for users even when offline.

Search Engine Optimization

Search engines on mobile phones allow users to perform voice searches and voice commands to get specific information in seconds instead of typing their queries on search bars. AI plays a major role in voice commands to best assist the users in getting quick answers and also responding to text messages.

How can mobile apps, powered by AI, transform your business?

Many businesses have taken the initiative to adopt AI technology for developing mobile apps that collect, sort, and store user data. This data can later be used to provide personalized experiences for users; customers tend to give more incentive to your mobile app service if it offers them satisfying experiences. 

The more you start to understand the customer’s needs and roll out instant updates to the apps, the more you will become popular and stay in demand in the market for the services you provide. AI can help your mobile apps look more relevant and personalized for customers, increasing their loyalty rates. 

Mobile AI solutions in enterprise mobile app development are essential in a variety of other spheres since the technology can adapt and adjust based on human behavior. For example, Amazon’s Alexa which is powered by AI, helps users manage their daily chores at home automatically – the AI-based virtual assistant technology understands human behavior and can now make lifestyle suggestions based on this data. 

How to improve your mobile app development and user experience with AI?

Better decision-making

AI has the capability to analyze large volumes of data in ways that humans cannot. There is no necessity that you have to manually program and manage the data of all your customers, but AI combined with ML can instantly crunch all this data and offer solutions just like how humans would have handled it, but just more quickly. In this way, your business can make more informed-decisions, quickly and efficiently, and in real-time.

Context-driven user experience

A smartphone in your hand can sense your location but does not necessarily improve user experience by itself. But with an AI algorithm, it can use your location to send relevant recommendations via personalized notifications & messages. For example, the navigation app on your device sends helpful notifications on restaurants & fuel stations while on road trips. Neat, right?

Personalization

Mobile phones and apps for users were already personalized when they first came to the market at the initial stage. This later led to an increase in user experience by personalizing mobile apps based on user’s needs. AI for mobile apps simply took this to the next level, where it started to analyze user behavior and make changes on the go to provide users with the best experiences.

User engagement

Mobile apps regularly fail / become obsolete due to a lack of user engagement. With AI, it has the potential to analyze user behavior and try to gauge what users are expecting. Understanding the expectations early can help in making the necessary changes to the mobile apps, directly impacting user engagement. 

Final Thoughts

The mobile app industry, after adopting AI technology, is now creating more opportunities for businesses across various verticals. AI is the future of mobile app development, with a potential to improve your products and services with intelligence as the focus. The mobile apps powered by AI will add more value to your business as well as provide a more personalized experience for users. Enterprises looking to create a big impact for their personalization-hungry user base can get professional support from us, a leading mobile app development company in Chennai, and get AI-powered mobile app solutions at competitive costs. Get started and stay ahead in the market.